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Our Brand Portfolio

Four distinct brands, one shared commitment — better-for-you products made with ingredients you can actually pronounce, sold where American families shop.

Yo Mama's Foods Bobo's Cure Hydration Chosen Foods

From award-winning keto pasta sauces to bold dressings and marinades, Yo Mama's Foods brings clean-label, flavor-forward products to everyday kitchens. One of the fastest-growing better-for-you condiment brands in the U.S., Yo Mama's is sugar-free, gluten-free, and made with whole, organic ingredients. A perennial bestseller on Amazon and in 25,000+ retail stores nationwide including Walmart, Target, and Instacart.

Pasta Sauces Keto Sauces Dressings & Vinaigrettes Marinades Specialty Condiments
182Active SKUs
$148MFY2025 Revenue
25,000+Retail Doors
YM
Available At
Amazon & Amazon Fresh
Walmart & Walmart.com
Target & Target.com
Instacart
Kroger & King Soopers
Whole Foods Market
Sam's Club

Acquired in 2019, Bobo's has become Greymill's fastest-growing snack brand. Hand-made in Colorado, Bobo's oat bars are crafted with whole grain oats, clean ingredients, and zero compromise on taste. Since joining Greymill, the brand has expanded from specialty natural retailers into nationwide mass and grocery distribution — now available in over 10,000 stores including all Target doors, Walmart, and Costco.

Oat Bars Oat Bites Stuffed Bars Toaster Pastries Variety Packs
163Active SKUs
$127MFY2025 Revenue
+38%3-Yr Growth
bo
Available At
Target & Target.com
Walmart & Walmart.com
Amazon
Costco
Instacart
Whole Foods Market
Sprouts Farmers Market

Partnered with Greymill in 2021, Cure Hydration has rapidly expanded into major retail on the strength of its coconut water-based electrolyte formulations and zero artificial sweetener positioning. Cure products are formulated with science-backed hydration ingredients derived from real food — free from artificial sweeteners, synthetic dyes, and proprietary blends. The brand reached $72M in FY2025 revenue and is on track to be Greymill's second-largest brand by 2027.

Electrolyte Drink Mixes Hydration Packets Wellness Bundles Variety Packs
118Active SKUs
$72MFY2025 Revenue
+41%YoY Growth
CH
Available At
Amazon & Amazon Fresh
Target & Target.com
Whole Foods Market
Sprouts Farmers Market
Instacart
GNC & Vitamin Shoppe
curehydration.com (DTC)

The original Greymill acquisition and our pantry anchor brand. Chosen Foods is America's leading avocado oil brand — delivering 100% pure, propellant-free cooking oils and sprays trusted by home cooks and professional kitchens alike. Free from additives, fillers, and blended oils, Chosen Foods products are high-heat safe and heart-healthy. With 89 SKUs and a loyal Walmart, Target, and Costco core customer base, Chosen Foods is our most established and margin-efficient brand.

Avocado Oil Cooking Sprays Dressings & Mayo Specialty Oils Pantry Staples
89Active SKUs
$35MFY2025 Revenue
18+Years in Portfolio
CF
Available At
Walmart & Walmart.com
Amazon
Target & Target.com
Costco
Instacart
Kroger & Harris Teeter
Sam's Club