Building brands that belong in every home

Greymill Brands is a Chicago-based consumer goods company with a portfolio of four better-for-you food and beverage brands sold across Amazon, Walmart, Target, Instacart, and 40+ retail channels nationwide.

Explore Our Brands Our Story
Yo Mama's Foods
Pasta Sauces, Dressings & Condiments
Bobo's
Oat Bars, Snacks & Grain Bites
Cure Hydration
Electrolyte Mixes & Functional Beverages
Chosen Foods
Avocado Oils, Cooking Sprays & Pantry
4
Brands
552
Active SKUs
40+
Retail Channels
~850
Employees
1997
Est. Chicago, IL
Our Portfolio

Four brands.
One purpose.

From pantry staples to functional beverages, our brands share a commitment to clean ingredients, honest flavors, and products that make everyday life a little better.

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Yo Mama's Foods
Keto-friendly flavors, no compromise on taste
182SKUs
$148MRevenue
Pasta Sauces · Dressings · Condiments
Bobo's
Whole grain goodness, real ingredients
163SKUs
$127MRevenue
Oat Bars · Grain Bites · Snack Packs
Cure Hydration
Hydration without the junk
118SKUs
$72MRevenue
Electrolyte Mixes · Hydration Packets
Chosen Foods
The clean cooking oil you can trust
89SKUs
$35MRevenue
Avocado Oil · Cooking Sprays · Pantry
Our Story

Nearly three decades of building brands from the Midwest out

What started as a specialty condiment manufacturer on Chicago's West Side has grown into a four-brand portfolio reaching millions of households across the country. We've stayed independent, stayed focused, and stayed true to the belief that better ingredients lead to better outcomes — for our consumers, our retail partners, and our team.

Read Our Full Story
97
1997
Founded in Chicago by James Whitmore as a multi-brand consumer goods holding company focused on better-for-you food and beverage.
08
2008
Acquires Chosen Foods, expanding into clean cooking oils and pantry essentials. Distribution reaches 18 states.
17
2017
Acquires Yo Mama's Foods. Strategic portfolio pivot toward better-for-you. Greymill launches dedicated ecommerce and digital commerce division.
19
2019
Acquires Bobo's, a high-growth oat bar brand with a loyal following on Target.com and Amazon. National expansion begins.
21
2021
Partners with Cure Hydration, a fast-growing DTC electrolyte brand. Expands into Whole Foods and Target in year one.
26
Today
$382M in annual revenue. 552 SKUs. 40+ retail channels. ~850 employees. And still building.
Latest News

What's happening at Greymill

All News
Press Release
March 14, 2026
Greymill Brands Reports Record Revenue in FY2025, Driven by Cure Hydration and Bobo's Growth
The company posted $382M in net revenue for fiscal year 2025, a 14% increase year-over-year, with Cure Hydration growing 38% and Bobo's adding 2,800 new Target doors.
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Brand News
January 22, 2026
Bobo's Expands into 2,800 Additional Target Stores Nationwide
Following a successful regional test, Bobo's oat bars and grain snacks will now be available in all Target locations across the continental U.S., effective February 1.
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Brand News
November 10, 2025
Cure Hydration Launches Electrolyte+ Pro Line in Partnership with Whole Foods Market
The new Electrolyte+ Pro line, formulated with clean electrolytes and zero artificial sweeteners, launches exclusively in all 530 Whole Foods Market locations before broader retail rollout in Q1 2026.
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Sustainability

Better for people. Better for the planet.

We're committed to clean ingredients, responsible sourcing, and reducing our environmental footprint across all four brands by 2030.

Our Commitments